1K Spirits with Tito Beveridge

You’ve seen the bottle. You know the name. This week, we speak with the man behind Tito’s Handmade Vodka: Tito Beveridge. Drilling for Texas Tea turned out to be a bust, but he struck the mother lode with a different type of liquid altogether, one more commonly associated with Russia than the American southwest. It’s a story of perseverance, and today, twenty years later, Tito’s Handmade Vodka is flying off the shelves. Host Scott Galloway also took the opportunity to honor our guest by taking three shots of the 80 proof, corn based liquor in the middle of the workday. Cheers!

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